Miramax Makes Film Cope With Facebook

Miramax introduced today on its blog that it's joining up with Facebook to produce Miramax Experience, an application that will permit customers worldwide to look at movie clips and have-length films in the studio. It's the most ambitious move yet for any Hollywood studio on Facebook. In the beginning, the beta application offers rental video-on-interest in 30 Facebook credits ($3), but Miramax stated it intends to eventually sell films to keep electronically so purchasers can enjoy them on any device. (Presently, 20 films are available in the studio library, including Chicago, Gangs of recent You are able to, Good Will Hunting and Pulp Fiction.) The studio, which joined withOoyala and AllDigital to construct the application in eight days, stated which more than 50 million Facebook customers presently mention aMiramax film within their profile, connect to the Miramax page or such as the fan pages of Miramax game titles and talent. Offering up movies via Facebook has become a trend. A week ago, Universal stated it might provide the Coen brothers' The Large Lebowski since it's first rental in the Social Theater application. In March,Warner Bros also started offering movies, includingThe Dark Dark night, some ofHarry Potter films and Beginning. To date, all the choices are for sale to a 48-hour window for $3.