'Modern Warfare 3' breaks entertainment biz records

For that third year consecutively, the "CodInch gaming franchise has set entertainment industry records, once more declaring the crown for that greatest affiliate marketing ever. Activision reviews "Modern Warfare 3" offered 6.5 million copies within the U.S. and U.K. in the first 24 hrs in stores, generating $400 million. That tops last year's $360 million haul in the series' "Black Operations" installment and also the $310 million gained by 2009's "Mw2.Inch "We feel the launch of 'Call of Duty: Modern Warfare 3' may be the greatest entertainment launch ever in a medium, and that we accomplished this record with sales from only two areas," stated Bobby Kotick, Boss, Activision Blizzard. "Apart from 'Call of Duty,' there's never been another entertainment franchise which has set opening-day records 3 years consecutively.Inch The writer keeps that existence-to-date sales for that "CodInch franchise now top the world theatrical box office for "The Exorcist" and "The almighty from the Rings." Experts expect "Modern Warfare 3" to market 18-19 million models through the finish from the twelve months, producing roughly $1.2 billion in revenue. ("Black Operations" cracked the $1 billion mark in six several weeks.) The prosperity of the overall game, while hardly surprising considering the fact that Activision had formerly introduced record pre-orders, continues to be a vindication for that writer. "Modern Warfare 3" may be the first game in the company's Infinity Ward division because the abrupt dismissal of studio heads and series designers Jason West and Vince Zampella. Activision alleged these were ending up in competitor Ea about beginning a brand new development studio. West and Zampella deny that accusation. Both sides are suing another, using the cases expected to visit trial the coming year. West and Zampella have since released a brand new company -- Respawn Entertainment -- and many key people from the Infinity Ward team have defected into it. Because of the drama, "Modern Warfare 3" was a game title underneath the microscope, however the sales amounts should offer relaxation any queries about whether gamer loyalties lie with the overall game or those who allow it to be. "'Call of Duty' is much more than a game title," stated Eric Hirshberg, Boss of Activision Posting. "It's be a main issue with the pop cultural landscape. It's a game title that core fanatics love, but which consistently draws new people in to the medium." Contact the range newsroom at news@variety.com